Telemarketing and lead generation are two facets in the world of marketing that businesses usually consider to gain leads. Yes, these two approaches are eyeing the same goal- generating leads and eventually increasing sales. While these two are pretty much like achieving the same objectives, they vary in terms of execution and approach. Therefore, having proper knowledge of both can help you maximize these approaches and combine them in an integrated marketing perspective to ensure that sales expectations are met.
To help you have a better understanding of these techniques, let’s compare and contrast these two approaches. In this way, you can have a clearer view of what approach best fits the current standing of your business.
1. What is Telemarketing and Lead Generation all about?
Telemarketing is an approach that uses “cold calling” as the primary tool. Telemarketers reach out to potential customers via phone to give them an idea or knowledge about the products or services that might interest them.
Before cold calling, telemarketers also do their research to consider the demographics and psychographics of their potential customers to ensure that they belong to the target market they are trying to reach.
Telemarketing and Lead Generation can vary in effectiveness since, like any other tool, there are upsides and downsides to using this approach. What’s best about telemarketing is that it’s very straightforward, direct, and immediate.
Upon starting the conversation, marketing representatives can immediately pitch their products and services while customers can give their thoughts, insights, and queries outright. Another advantage is that telemarketing is a conversation that dwells on a personal level compared to other marketing platforms.
Marketing specialists can gauge the interests of their customers and sway the conversation in a way that gains their trust. The downside meanwhile lies in the number of “hung-ups” that marketing specialists get when cold calling. People usually hang up on the phone when they hear telemarketers reaching out to them hence the chance of sparking conversations going down.
Strategic Appointment Setting Solutions for Seamless Business Operations
Many people shy away from telemarketing because they find it “annoying” but in the world of marketing, B2B Telemarketing Services has long been a part of the marketing mix. Despite the tedious cold calling tasks and the huge call volumes that telemarketers do, it’s still the most personalized way to connect with your target audience. If you’re looking into telemarketing as a method for your marketing campaign, here are some guide questions that you can answer:
Do you have trained telemarketers to reach out to your target audience?
Also, do you have the technological tools necessary to monitor your call volume?
What Do you have the expertise to execute telemarketing?
With the right tools and expertise, Telemarketing and Lead Generation can go a long way in your business. And the only way to know if it’s the right fit for you is if you try employing telemarketing in your business. From there, start cold calling, track results, and improve accordingly.
2. About Online Lead Generation
Technological advancements led to the rise of lead generation. Lead generation focuses on the power of the internet to generate prospects. Usually, Telemarketing Lead Generation happens in various ways. One way is when a customer finds your website interesting and they can opt to request additional information about your products or services.
From there, customers can also input their email addresses and other contact information which you can maximize. Aside from attracting them through your website pages, leads can also be obtained using techniques like search engine optimization (SEO), social media pages, pop-up ads, and banner ads.
Once you obtain your leads, you can use other direct sales methods or telemarketing to be specific, to ensure that sales will push through. Lead generation also has its advantages and disadvantages. Initially, this type of marketing requires less effort because technology powers it, allowing the entire process to occur spontaneously and randomly. However, you also need to invest time and money in web design, website maintenance, SEO, and acquiring online ads.
Generating leads online can be your primary tool to identify your potential customers before communicating and reaching out to them through other platforms. If you’re considering investing in online lead generation, these guide questions might aid your decision-making: Do you maintain and design your website well? If you’re considering investing in online lead generation, these guide questions might aid your decision-making: Do you maintain and design your website well? ∙Are you aware of how much traffic your website generates? ∙Do you have a process that turns your website visitors into leads? ∙Do you have a lead generation team to assist you?
Conclusion
Implementing online lead generation can help drive your audience in your company’s online assets and this can help speed up generating leads but you also need to have the expertise to maneuver such an approach. In summary, telemarketing lead generation are approach designed to deliver qualified leads to your business. While they might differ in strategy, execution, and tools, both can work hand-in-hand to maximize lead generation and sales conversion in the long run.
At the end of the day, employing the proper execution of these two is of the utmost importance to guarantee excellent results. If you’re looking for a one-stop shop that can service both telemarketing and lead generation for your company, Telemarketing Professionals is your b2b telemarketing lead generation expert in the field.
Learn more about Telemarketing Professionals and how they can help improve your leads and sales, book your consultation now!
